Privacy policy

Last updated: August 11, 2025

Ritchey Livestock ID Privacy Policy

Ritchey Livestock ID (also known as Ritchey Tags) operates this store and website — including all related information, content, features, tools, products, and services — to provide you, our valued customer, with a reliable and trusted livestock identification and shopping experience (the “Services”).

Our operation is powered by Shopify, enabling us to deliver secure, streamlined service from our headquarters in Brighton, Colorado to cattlemen, ranchers, and ag producers across the United States. This Privacy Policy explains how we collect, use, and protect your personal information when you visit, purchase from, or communicate with us — whether you’re ordering custom cattle tags, checking order status, or signing up for SMS updates.

If there is a conflict between our Terms of Service and this Privacy Policy, the Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

By using and accessing any of our Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed.

Personal Information We Collect or Process

We may collect or process the following categories of personal information, depending on how you interact with us and as permitted or required by applicable law:

Contact Information — Name, mailing/billing/shipping addresses, phone number, email address.
Financial Information — Payment card details, transaction history, payment confirmation.
Account Information — Username, password, preferences, saved settings.
Transaction Information — Products viewed, added to cart, purchased, returned, or exchanged.
Communications — Content of messages or inquiries sent to our team.
Device & Usage Data — IP address, browser type, device details, and site interaction patterns.

Sources of Personal Information

We may collect personal information from:

Direct interactions (e.g., account creation, purchases, inquiries).
Automated tracking (cookies, analytics, browsing activity).
Service providers (payment processors, shipping carriers, marketing partners).
Third parties (partners or vendors assisting in product fulfillment).

How We Use Your Personal Information

1. Provide, Tailor & Improve Our Services

From engraving your custom cattle tags to ensuring they ship safely to your ranch, we use your information to fulfill orders, remember preferences, process returns, and recommend products relevant to livestock identification.

2. Marketing & Promotions

We may send promotional offers, product updates, or livestock industry news via either email or postal mail (not SMS). These communications are tailored based on past purchases or expressed interests.

3. Security & Fraud Prevention

We protect your account and payment data from fraudulent or unauthorized access.

4. Customer Service

We use your information to answer questions, troubleshoot orders, and provide ongoing support.

5. Legal Compliance

We may use your data to comply with legal obligations, respond to valid legal requests, and enforce our terms and policies.

How We Disclose Your Personal Information

We may share personal information with:

Shopify (our ecommerce host) and related service providers.
Shipping partners (e.g., UPS, USPS, FedEx).
Marketing partners (for ad personalization, where allowed by law).
Other third parties when required by law or at your request.

SMS Privacy Statement

At Ritchey Livestock ID, we know trust is earned one customer at a time — just like on the ranch. When you opt in to receive text messages from us, we treat your information with the same respect we give to our livestock and our word.

By opting in, you agree to receive text messages related to your orders, tag customizations, and shipping updates. Your mobile number is used only for Ritchey Livestock ID communications — never sold, rented, or shared for third-party marketing.

Message frequency: Varies by activity.
Message/data rates: May apply.
Opt-out: Reply STOP at any time.
Help: Reply HELP or email sales@ritcheytags.com.

For more information, view this full Privacy Policy or contact us directly.

Your Rights & Choices

Depending on your location, you may have the right to:

Access or request a copy of your personal data.
Request correction or deletion.
Opt-out of certain data uses, including targeted advertising.
Manage communication preferences, including email and SMS.

Security & Retention

We safeguard your information using industry-standard measures. While no system is 100% secure, we maintain strict controls to protect your personal information and retain it only as long as necessary for business or legal purposes.

Contact Us

1-800-EAR-TAGS / 303-659-0681

Ritchey Livestock ID
13821 Sable Boulevard, Brighton, CO 80601, USA

Email: sales@ritcheytags.com

94%

(616)

(35)

(0)

(2)

652

Go-to tags for our cattle!

Ritchey Tags are our go-to tags for our cattle - they’re easy to engrave and are good quality. Even after years of use in all weather seasons, they’re easy to read and hold their color perfectly! Ritchey Tags make tagging cattle easy and effortless!

Hi Lacey, thank you for your fantastic review! We're thrilled to hear our tags are working well for your cattle and that you find them durable and easy to read. We appreciate your support and look forward to serving you in the future!

Works great

No problems. Easy to install

Hi there! We're glad to hear the Ritchey Tool Pin works great for you. Thanks for sharing your positive experience!

Good quality

Good quality tags!

Love these buttons relative to anything else available

Love these buttons relative to anything else available. Reduces lost tags significantly. Only button we will use

Thank you so much for your wonderful feedback! We're thrilled to hear these buttons are making a difference. We appreciate your support and look forward to serving you again!

We have been using your tags for 5 years

We have been using your tags for 5 years. We have about 250 head Beefmaster cows. They hold up well! They work perfectly with my laser engraver. Easy to read the cow numbers out in the pasture.

Hi Shannon, thank you so much for your continued trust over the years! We're thrilled to hear our tags work so well for your herd. We appreciate your support and look forward to serving you for many more years!

Love the

Love the colors

Easy to

Easy to use

Works

Loving this

It was very easy to use and it workedl

It was very easy to use and it worked great

Hi Nikki, we're thrilled to hear the H.S. Cutter Bit worked great for you! Thanks for sharing your positive experience.