Red Angus cow with green Ritchey ear tag in
Ritchey ear tags engraved on a table.

Since 1964



Tag longevity sets us apart. Livestock ID information is permanently engraved into the tag and readable for the lifetime of the animal. After all, what’s a tag worth that fades? Absolutely nothing.

american-made, family owned

It’s important and makes us unique. It inherently feels right to be making livestock ID tags in the U.S.  From our family to yours, we’re committed to you.


The only tag that allows you to quickly engrave ID information yourself.  Proudly display your family’s brand. Engrave a last second tag at the chute. The power is yours.

Spring 2024 merch sale - 20% off

Van Newkirk herefords

Customer Testimonial

Vannewkirrk Herfeords ear tags
Ritchey Tags are our main source of company branding. People around the country recognize which bulls come from the Rocking P due to the high quality and durability of these tags. Those red ear tags are a staple of our bulls on the road and we couldn’t operate without the identification abilities they allow on the ranch.

H.D. Page, D&H Cattle & Land Co. Inc

Our story

Eugene “Gene” and Jo Ritchey founded Ritchey Livestock ID in 1964.  Having been raised on a dairy farm, Gene experienced firsthand the frustration of faded ear tags. Always the inventor, he pioneered a solution that allowed ranchers to permanently engrave ID information into a dual-colored tag.

In 2020, the company was sold to the Robert L. Kelley Jr. family of Western Nebraska.  The Kelley family, with deep roots in agriculture stretching down to 1926, is working hard to expand Gene’s legacy through a superior customer experience, products that solve problems, and an ID tag that Never Fades.

Red Angus cattle walking on a trail

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