The Ritchey Tags


Make Your Mark with the tag that Never Fades. It’s more than a tagline. It’s who we are. And we feel these values align with who you are. 


Tag longevity sets us apart. Livestock ID information is permanently engraved into the tag and readable for the lifetime of the animal. After all, what’s a faded tag worth? Absolutely nothing. 


It’s important and makes us unique. It inherently feels right to be making livestock ID tags in the U.S. From our family to yours, we’re committed to you. 


The only tag that allows you to quickly engrave ID information yourself. Proudly display your family’s brand. Engrave a last second tag at the chute. The power is yours. 

Be Lasting

Never Fades

Since 1964, we’ve been making the best visual identification tags in the world. Like our tags, our commitment to you and our industry Never Fades. Longevity is a choice to show up and fight for it. We embrace the daily grind of business with a generational mindset of endurance and perseverance.

Be lasting. It’s statement about our products as well as a testimony to our dedication to you the customer and our industry. 


make your mark

Legacies give us an opportunity to live for a purpose that’s bigger than ourselves. As ranchers, our work will leave a lasting impact on the world. Make your stories count. Make them last. Do it your way! We go beyond showing up every day. We strive to mean it and make it better. At Ritchey, we Make our Mark through ingenuity and an unbeatable determination to do the job at hand.

Make Your Mark /māk/ /yôr,yo􀀀or/ /märk/ Adverb

1. The only tag that allows you to quickly engrave ID information yourself. Embrace the DIY.

2. Using one’s God given talents to make a positive impact around them. 

Ranch Highway in the summer

The Ritchey Tags


Ritchey Livestock ID is a little company that believes in big ideas; a company that enjoys the grind of getting better each day. We make farm & ranch life easier through superior service and by producing a livestock ID tag that Never Fades. 

The Ritchey Tags


Eugene “Gene” and Jo Ritchey founded the company in 1964. Gene was raised on a dairy farm and became a lifelong farming and ranching businessman. Through Gene's experience in agriculture, he understood the importance of livestock ID information lasting for the life of the animal. For over 50 years, Gene, Jo, and their sons Grant and Craig manufactured the only tags in the market allowing numbers and/or letters to be permanently engraved into a dual-colored tag. This unique method results in information that NEVER FADES , guaranteed. Ritchey Ear Tags are second to none in the industry - unsurpassed in legibility, retention, and durability.

In 2020, the Ritchey family sold the company to the Robert L. Kelley Jr. family out of Western Nebraska. The Kelley family, with deep roots in farming and ranching stretching down to 1926, has doubled down on a strategy to provide the best customer experience and identification tag in the industry. 

Ritchey Tags


Eugene “Gene” and Jo Ritchey founded Ritchey Tags

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Red Angus cattle walking on a trail

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