Ritchey Tags Announces Official Partnership with the PRCA
BRIGHTON, CO — Ritchey Livestock ID, a trusted leader in livestock identification since 1964, is proud to announce its official partnership with the Professional Rodeo Cowboys Association (PRCA)—marking a powerful alignment between two organizations rooted in the tradition, grit, and future of the western industry.
As the maker of the tag that Never Fades, Ritchey Tags has long been known for durability, innovation, and supporting ranchers, stock contractors, and rodeo families across the country. This new collaboration with the PRCA reflects a shared commitment to preserving the values of rodeo, advancing the livestock industry, and celebrating the cowboys and cowgirls who make it all happen.
“The PRCA represents the heart of professional rodeo, and we’re honored to officially support its mission,” said Bryce Kelley, President of Ritchey Tags. “We believe livestock identification plays a critical role not just on the ranch—but in the arena, behind the chutes, and across every operation that keeps this tradition alive.”
Through this partnership, Ritchey Tags will support various PRCA initiatives and events, new video series, social collaborations, and fan engagement throughout the rodeo season.
Whether it’s keeping track of cattle on a family ranch or honoring stock that’s made it to the NFR, Ritchey is proud to stand behind the people—and animals—who represent excellence in the western lifestyle.
For more information, visit www.ritcheytags.com or follow us on Instagram and Facebook @ritcheytags.
About Ritchey Tags
Founded in 1964, Ritchey Tags produces the only dual-colored, laser-engravable livestock ID tag that never fades. Proudly made in the USA, Ritchey serves ranchers, producers, and ag operations across North America with trusted solutions that combine quality, customization, and durability.
About the PRCA
The Professional Rodeo Cowboys Association is the largest and oldest rodeo-sanctioning body in the world. The PRCA is committed to showcasing the sport of rodeo and promoting excellence in western heritage, livestock care, and rodeo competition.
