Eugene “Gene” Ritchey and his wife, Jo, founded Ritchey Livestock ID in 1964. Gene was raised on a dairy farm and became a lifelong farming and ranching businessman. His sons, Grant and Craig, continue to manage the business today. Because of Gene's experience in agriculture, he understood the need for livestock identification that lasts for the life of the animal. Ritchey Ear Tags are the only tags on the market, which allow numbers and/or letters to be permanently engraved into the dual-colored tag. This unique method is done when producers engrave through the top color, exposing the core color - resulting in information that never fades, guaranteed. Ritchey Ear Tags are second to none in the industry. Unsurpassed in legibility, retention and durability.