Eugene “Gene” Ritchey and his wife, Jo, founded Ritchey in 1964. Gene was raised on a dairy farm and became a lifelong farming and ranching businessman. Through Gene's experience in agriculture, he understood the need for livestock identification that lasts for the life of the animal. For over 50 years, Gene, Jo, and their sons Grant and Craig manufactured the only tags in the market that allow numbers and/or letters to be permanentlyengravedinto a dual-colored tag. This unique method results in information that NEVER FADES, guaranteed. Ritchey Ear Tags are second to none in the industry - unsurpassed in legibility, retention, and durability.
In 2020, the Ritchey family sold the company to the Robert L. Kelley Jr. family out of Western Nebraska. The Kelley family, with deep roots in farming and ranching stretching down to 1926, has doubled down on a strategy to provide the best customer experience and identification tag in the industry.